This article is about the British national daily newspaper. The Daily Mail is a British daily middle-market newspaper published in London in a tabloid format. The paper is owned by the Daily Mail and General Trust. A survey in 2014 found the average age of its reader was 58, and it had the lowest demographic for 15- to 44-year-olds among daily mail dating site major British dailies.
The Daily Mail has won a number of awards, including receiving the National Newspaper of the Year award from the British Press Awards seven times since 1995. The Mail was originally a broadsheet but switched to a compact format on 3 May 1971, the 75th anniversary of its founding. On this date it also absorbed the Daily Sketch, which had been published as a tabloid by the same company. Circulation figures according to the Audit Bureau of Circulations in November 2017 show gross daily sales of 1,383,932 for the Daily Mail. It cost a halfpenny at a time when other London dailies cost one penny, and was more populist in tone and more concise in its coverage than its rivals. By 1902, at the end of the Boer Wars, the circulation was over a million, making it the largest in the world. With Harold running the business side of the operation and Alfred as Editor, the Mail from the start adopted an imperialist political stance, taking a patriotic line in the Second Boer War, leading to claims that it was not reporting the issues of the day objectively.
1,000 prize for the first flight across the English Channel. The paper continued to award prizes for aviation sporadically until 1930. Before the outbreak of World War I, the paper was accused of warmongering when it reported that Germany was planning to crush the British Empire. When war began, Northcliffe’s call for conscription was seen by some as controversial, although he was vindicated when conscription was introduced in 1916. When Kitchener died, the Mail reported it as a great stroke of luck for the British Empire. The paper was critical of Asquith’s conduct of the war, and he resigned on 5 December 1916. As Lord Northcliffe aged, his grip on the paper slackened and there were periods when he was not involved.
But light-hearted stunts enlivened him, such as the ‘Hat campaign’ in the winter of 1920. 100 for a new design of hat — a subject in which Northcliffe took a particular interest. There were 40,000 entries and the winner was a cross between a top hat and a bowler christened the Daily Mail Sandringham Hat. 10,000 to Amy Johnson for making the first solo flight from England to Australia. The Daily Mail had begun the Ideal Home Exhibition in 1908. At first, Northcliffe had disdained this as a publicity stunt to sell advertising and he refused to attend. But his wife exerted pressure upon him and he changed his view, becoming more supportive.
On 25 October 1924, the Daily Mail published the forged Zinoviev letter, which indicated that British Communists were planning violent revolution. Unlike most newspapers, the Mail quickly took up an interest on the new medium of radio. In 1928, the newspaper established an early example of an offshore radio station aboard a yacht, both as a means of self-promotion and as a way to break the BBC’s monopoly. However, the project failed as the equipment was not able to provide a decent signal from overboard, and the transmitter was replaced by a set of speakers. From 1923 Lord Rothermere and the Daily Mail formed an alliance with the other great press baron, Lord Beaverbrook. Their opponent was the Conservative Party politician and leader Stanley Baldwin. By 1929 George Ward Price was writing in the Mail that Baldwin should be deposed and Beaverbrook elected as leader.EnableInternalCSP_request