It was launched on August 22, 2000, and is based in Los Angeles, California. Large investors include Sequoia Capital and Technology Eharmony dating service Ventures. Neil Clark Warren, a clinical psychologist, with his son-in-law. Associates, a seminar company, in 1995.
That company eventually became the dating website eharmony. 2000, making it the first algorithm-based dating site. Between 2000 and 2010, about 33 million members used the service. 12, new memberships, retention rates and time spent on the site decreased. In July 2012, Neil Clark Warren came out of retirement to become chief executive officer. Warren closed unprofitable international operations, switched advertisers, made changes to the board, and bought back stock from Sequoia Capital and Technology Crossover Ventures.
In 2016, eharmony announced their questionnaire would now be optional for users. By 2017, the questionnaire consisted of 150 questions, down from 450 questions. Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills. Matching algorithms, which the company believes match people’s core traits and values to replicate the traits of happy couples, use these answers to match members with users the company believes will be compatible. Buckwalter says that the compatibility system rests a lot on commonality, for their belief is that “Opposites attract, then they attack.
Starting in January 2017, eharmony users could see why they are considered compatible with a feature called “The Two Of You Together”. They will be able to see the matches who score at an advanced level of compatibility and also why. In 2007, eharmony stated since the site’s launch, they had rejected about a million people who applied to use the service. As of 2013, about 200,000 people had registered with Compatible Partners. After approval by the questionnaire, eharmony begins to match members regardless of their subscription status. A member’s list of matches does not indicate which members are paying or non-paying, so users may not be able to communicate with all of their matches.